Transforming Business for Tomorrow's World
There is an emerging consensus that all is not well with
today’s market-centric economic model. Although it has delivered
wealth over the last half century and pulled millions out of poverty,
it is recession-prone, leaves too many unemployed, creates ecological
scarcities and environmental risks, and widens the gap between the rich
and the poor. Around one trillion dollars a year in perverse
subsidies and barriers to entry for alternative products maintain
“business-as-usual” while obscuring their associated
environmental and societal costs. The result is the broken system of
social inequity, environmental degradation, and political manipulation
that marks today’s corporations.
We aren’t stuck with this dysfunctional corporate model, but business needs a new DNA if it is to enact the comprehensive approach we need. In Corporation 2020, Pavan Sukhdev lays out a sweeping new vision for tomorrow’s corporation: one that will increase human wellbeing and social equity, decrease environmental risks and ecological losses, and still generate profit. Through a combination of internal changes in corporate governance and external regulations and policies, Corporation 2020 can become a reality in the next decade – and it must, argues Sukhdev, if we are to avert catastrophic social imbalance and ecological harm.
Corporation 2020 presents new approaches to measuring the true costs of business and the corporation’s obligation to society. From his insightful look into the history of the corporation to his thoughtful discussion of the steps needed to craft a better corporate model, Sukhdev offers a hopeful vision for the role of business in shaping a more equitable, sustainable future.
Pavan Sukhdev is the founder & chair of GIST Advisory, a consulting group specializing in valuing & managing environmental impacts and dependencies at all levels - national, provincial, business and personal. Until recently, Pavan was Special Adviser and Head of UNEP’s Green Economy Initiative, which demonstrates that the greening of economies is not a burden on growth but rather a new engine for growing wealth and decent employment, and for the reduction of persistent poverty. A career banker, Pavan took a sabbatical from Deutsche Bank from 2008 till 2010 in order to deliver his environmental projects “TEEB” and the “Green Economy Report” for UNEP’s Green Economy Initiative. TEEB, a global study on “The Economics of Ecosystems and Biodiversity” commissioned by the G8+5, released a widely-acclaimed suite of reports at the UN’s Convention on Biological Diversity bi-annual meeting at Nagoya, Japan, in October 2010.Pavan pursues long-standing interests in environmental economics and in nature conservation through his work with the Green Indian States Trust (GIST) and other NGO’s. He serves on the boards of Stockholm Resilience Centre (SRC), Conservation International (CI) and on UNDP’s Advisory Panel on the Human Development Report and its Human Development Index (HDI). He has been awarded the McKluskey Fellowship, 2011, by Yale University.
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