Inside the Campaign
200 pages, 6 x 9
33 photos
Release Date:01 May 2020

Inside the Campaign

Managing Elections in Canada

UBC Press

Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada?

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter examines a key occupation. Authors reveal the duties and obstacles faced by those working together during the heat of a campaign to get their respective leaders elected, as well as those covering and organizing election-related events. Real-world insights are presented by professors with their practitioner co-authors who draw on recent campaign experiences. The contributors demystify over a dozen occupations, including election overseers, campaign chairs, platform designers, communication personnel, political staff, journalists, and pollsters. The caretaker convention, the efforts of Elections Canada, and strategies behind political fundraising are also examined, as are new trends in public opinion polling, advertising, and data analytics. A series of vignettes from the 2019 Canadian election document real-world challenges that practitioners had to confront in their roles.

Inside the Campaign is the first book to profile the work carried out behind the scenes during a Canadian election campaign. Ultimately, it provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Academics and students in the fields of political management, Canadian political science, communication studies, or election studies will all have much to glean from this insider’s perspective of Canadian campaign operatives and their roles.

Alex Marland researches communications management in Canadian politics and government. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for best public policy book by a Canadian. Thierry Giasson publishes about political communication, political journalism, and digital politics in Canadian and comparative contexts. He is the Director of the Groupe de recherche en communication politique (GRCP) based at Université Laval and a member at the Centre for the Study of Democratic Citizenship (CSDC). He is co-editor, with Alex Marland, of the series Communication, Strategy and Politics at UBC Press.

Contributors include: Donald Booth, Colette Brin, Thomas Collombat, Michel Cormier, Erin Crandall, Brooks DeCillia, Susan Delacourt, Marie Della Mattia, Anna Esselment, Éric Grenier, Mireille Lalancette, Andrea Lawlor, Ryan MacDonald, Marc Mayrand, David McGrane, Anne McGrath, Renze Nauta, Jane Philpott, Magali Picard, Vincent Raynauld, Michael Roy, Tamara Small, André Turcotte, Lori Turnbull, Jared Wesley, Paul Wilson, and Stéphanie Yates

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