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Catalogues Revisited: A Q&A with Alexa Love

Posted: February 2, 2018
UBC Press's newest catalogue, Spring 2018, marked a big change in the way UBC Press does catalogues. In the past, we had two catalogues: a trade catalogue (for general-interest, trade bookstores) and a scholarly (for our main, academic audience). Alexa Love, Catalogues and Advertising Manager, was tasked with redesigning the UBC Press catalogues--doing away with the print trade catalogue and designing one single catalogue for all UBC Press and distributed titles. Curious about the redesign, I asked Alexa about her process. ...more
Posted in Q&A
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