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 Featured Title
Political Communication in Canada
Meet the Press and Tweet the Rest
Alex Marland   Thierry Giasson   Tamara A. Small  

$95.00 Hardcover
Release Date: 9/21/2014
ISBN: 9780774827768    

$32.95 Paperback
Release Date: 2/1/2015
ISBN: 9780774827775    

316 Pages

Communication, Strategy, and Politics series


About the Book

Never before has the two-way flow of information between the public and elected officials been easier and, paradoxically, more complex than it is now. Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public?

In the era of the permanent campaign, negative advertising, personalized politics, and social media, Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes.

Drawing on recent examples, contributors review the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including the struggles of the Canadian Parliamentary Press Gallery, how the media covers politics, and how Canadians use the Internet for political discussions. At a time when political communication -- from political marketing to citizen journalism -- is of vital importance to the workings of government, this volume provides insight into how key political actors in Canada are conveying their messages and raises important questions about the future of Canadian democracy.

About the Author(s)

Alex Marland is an associate professor of political science at Memorial University of Newfoundland. Thierry Giasson is an associate professor of political science at Université Laval. Together, with Jennifer Lees-Marshment, they edited Political Marketing in Canada (UBC Press, 2012). Tamara A. Small is an associate professor of political science at the University of Guelph.

Contributors: Pénélope Daignault; Susan Delacourt; Anna Esselment; Elisabeth Gidengil; Georgina C. Grosenick; Harold Jansen; Royce Koop; Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier; Andrea Lawlor; Adam Mahon; J. Scott Matthews; Denver McNeney; Mike Moyes; Daniel J. Paré; Stuart Soroka; and Jared J. Wesley

Table of Contents

List of Figures and Tables

Part 1: Communication by Canadian Political Institutions

1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland
2 The Governing Party and the Permanent Campaign / Anna Esselment
3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault
4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland
5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes
6 The Not-So Social Network: The Use of Twitter by Canada’s Party Leaders / Tamara A. Small

Part 2: Canadian Political News Media

7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt
8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil
9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier
10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart Soroka

Part 3: Political Communication and Canadian Citizens

11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick
12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop
13 "We Like This": The Impact of News Websites’ Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney
14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A. Small



Bringing together some of the leading researchers in this field, this volume explores the mediated and unmediated interactions between political elites and citizens. Not only should it be on the shelves of all scholars and analysts of political communication, elections, and political leadership, but it will also be used widely in courses. Political Communication in Canada is cutting-edge research and will quickly become a classic.
-- Joanna Everitt, co-author of Dominance and Decline: Making Sense of Recent Canadian Elections

Political Communication in Canada is a must-read. It assesses the contemporary political environment holistically, examining the wider context of political communication, including the impacts of latest technologies and how politicians adapt to them. As well as suggesting parallels with other political systems, the Canadian cases in this book are fascinating in their own right, offering key insights to scholars internationally.
-- Darren Lilleker, author of Political Communication and Cognition

To understand how a Canadian prime minister rules and modern-day governments function, you have to understand the communications revolution. This eye-opening book gives you that knowledge, expertly revealing the new dynamics transforming politics everywhere.
-- Lawrence Martin, author of Harperland: The Politics of Control

Sample Chapter

Sample Chapter [PDF]

Related Topics

Political Science
Communications Studies

Other Ways To Order

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