Avi Santo

Showing 1-3 of 3 items.

Point of Sale

Analyzing Media Retail

Rutgers University Press

Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers. 
 

  • Copyright year: 2020
More info...

Point of Sale

Analyzing Media Retail

Rutgers University Press

Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers. 
 

  • Copyright year: 2020
More info...

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

University of Texas Press

Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

  • Copyright year: 2015
More info...
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