In collecting hundreds of letters to Juan and Eva by everyday people as well as from correspondence solicited by Juan PerÃ³n, this book promotes a view that charismatic bonds in Argentina have been formed as much by Argentines as by their leaders, demonstrating how letter writing at that time instilled a sense of nationalism and unity, particularly during the first Five Year Plan campaign conducted in 1946. It goes beyond the question of how charisma influenced elections and class affiliation to address broader implications. The letters offer a new methodology to study the formation of charisma in literate countries where not just propaganda and public media but also private correspondence defined and helped shape political policies. Focusing on the first era of Peronism, from 1946 to 1955, this work shows how President PerÃ³n and the First Lady created charismatic ways to link themselves to Argentine supporters through letter writing.
Donna J. Guy's Creating Charismatic Bonds in Argentina provides a glimpse into the epistolary construction of Peronista identity by analyzing letters sent to Eva and Juan Perón by everyday citizens, thereby opening up a new archive that complicates populism by showing how charisma is constructed not only from above but from below as well.'--George Ciccariello-Maher, Latin American Research Review
Guy has opened a promising avenue of archival inquiry for the study of Peronism and the fraught construction of a benefactor state.'--Bulletin of Spanish Studies
In this highly readable account, Guy offers a thoroughgoing assessment of the significance and impact of supplicant letters addressed to Juan and Eva Perón between 1946 (when Perón was first elected president) and 1952, the year of Eva's death.'--Bulletin of Latin American Research
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