Derek Johnson

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Wired TV

Laboring Over an Interactive Future

Edited by Denise Mann
Rutgers University Press

Wired TV looks at the post–network television industry’s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks’ sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity. The television franchises discussed include Lost, The Office, Entourage, and Battlestar Gallactica.

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Point of Sale

Analyzing Media Retail

Rutgers University Press

Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers. 
 

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Point of Sale

Analyzing Media Retail

Rutgers University Press

Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers. 
 

More info...
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