Like a Child Would Do
250 pages, 6 x 9
Release Date:28 Oct 2021
Release Date:24 May 2023

Like a Child Would Do

An Interdisciplinary Approach to Childlikeness in Past and Current Societies

Universitas Press
Adult childlikeness is familiar to everyone. However, childlikeness remains a little-studied and catchall concept whose more or less ameliorative or pejorative meaning can vary considerably depending on time and place, but also on disciplines. Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies attempts to pierce this conceptual fog. Navigating between classical Chinese fiction, Shakespearean characters, the arts, consumer society, psychoanalysis, evolutionary theories, interactions with computers at work, toy play, or law courts, this book provides a better understanding of the concept and highlights its continuing negotiation given its capacity to symbolize the character of our societies, notably the role of Man and his degree of freedom within these roles.

Mathieu Alemany Oliver is Associate Professor of Marketing at TBS Education in Toulouse, France, and Academic Director of a graduate program dedicated to the management of cultural and creative activities.

Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at the Schulich School of Business at York University, Canada. He co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, and has over 700 publications, including the best-selling Consumer Culture Theory.

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