Reel Time
384 pages, 7 x 9 1/2
80 b&w photos
Release Date:01 Dec 2012

Reel Time

Movie Exhibitors and Movie Audiences in Prairie Canada, 1896 to 1986

Athabasca University Press

In this authoritative work, Seiler and Seiler argue that the establishment and development of moviegoing and movie exhibition in Prairie Canada is best understood in the context of changing late-nineteenth-century and early-twentieth-century social, economic, and technological developments. From the first entrepreneurs who attempted to lure customers into movie exhibition halls, to the digital revolution and its impact on moviegoing, Reel Time highlights the pivotal role of amusement venues in shaping the leisure activities of working- and middle-class people across North America.

As marketing efforts, the lavish interiors of the movie palace and the romantic view of the local movie theatre concealed a competitive environment in which producers, exhibitors, and distributors tried to monopolize the industry and drive their rivals out of business. The pitched battles and power struggles between national movie theatre chains took place at the same time that movie exhibitors launched campaigns to reassure moviegoers that theatres were no longer the "unclean and immoral places of amusement" of yesteryear. Under the leadership of impresarios, the movie theatre rose up from these attacks to become an important social and cultural centre – one deemed "suitable for women and children."

An innovative examination of moviegoing as a social practice and movie exhibition as a commercial enterprise, Reel Time depicts how the industry shaped the development of the Canadian Prairie West and propelled the region into the modern era.

Robert M. Seiler is an associate professor emeritus in communication and culture at the University of Calgary. Tamara P. Seiler is a professor emeritus of Canadian studies at the University of Calgary. Reel Time is their second joint publication.

List of Illustrations / ix

Acknowledgements / xiii


Introduction / 3

Pioneers / 17

Introducing Cinema to Prairie Canada: Movie Exhibition, 1896 to 1904 / 43

Movie Exhibition During the Nickelodeon Era, 1905 to 1913 / 73

Reforms and Regulations: Movie Censorship in the Prairie West / 115

Grand Entertainment: Movie Exhibition During the Picture Palace Era, 1914 to 1932 / 147

Famous Players Canadian Corporation Limited / 177

The Struggle for Control: Odeon Theatres (Canada) Limited / 215

Consolidation / 247

Conclusion: From Peephole Parlor to Multiplex and Beyond / 263


Notes / 303

Index / 359


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