The Folklorist in the Marketplace
312 pages, 6 x 9
Release Date:08 Nov 2019
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The Folklorist in the Marketplace

Conversations at the Crossroads of Vernacular Culture and Economics

Utah State University Press
The Folklorist in the Marketplace brings together voices from multiple disciplines to consider how economics shape—and are shaped by—folk groups and academic disciplines. The authors ask how folk and folklorists can productively comment on the economic structures they inhabit.
As trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products like media, knowledge, objects, and folkways, there has been a concomitant rise in fear and anxiety about globalization’s dark other side—economic nativism, neocolonialism, cultural appropriation, and loss. Culture has become a resource and a currency in the global marketplace. This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave. In The Folklorist in the Marketplace, contributors explore how the marketplace and folklore have always been integrally linked and what that means at this cultural and economic moment.
Covering a variety of topics, from creel boats to the history of a commune that makes hammocks, The Folklorist in the Marketplace goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and to provoke cross-disciplinary conversation and collaboration.
William A. Ashton, Halle M. Butvin, James I. Deutsch, Christofer Johnson, Michael Lange, John Laudun, Julie M-A LeBlanc, Cassie Patterson, Rahima Schwenkbeck, Amy Shuman, Irene Sotiropoulou, Zhao Yuanhao
'This timely volume will spark generative conversations in the classroom and the field.'
'The whole volume—expertly but accessibly written—left me pondering my place, not only as a folklorist in the marketplace, but as the marketplace'
Willow G. Mullins teaches folklore at Washington University in St. Louis and has published on material culture and issues of theory in folklore studies.
Puja Batra-Wells is a scholar of American material cultures and folklore who studies informal economies and modes of cultural display and presentation. She is program manager for the Global Arts + Humanities Discovery Theme at The Ohio State University.
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