Thierry Giasson

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

This timely volume explores how Canadian political institutions, the media, and citizens are adapting to a fast-evolving media environment and the effects this is having on Canadian democracy.

This book provides a provocative look at the growth of non-stop election campaigning in Canada and its implications for Canadian democracy and how we are governed.

A timely work that examines how Canadian political elites are adapting to changes in digital media technology.