Thierry Giasson

This timely volume explores how Canadian political institutions, the media, and citizens are adapting to a fast-evolving media environment and the effects this is having on Canadian democracy.

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

With modern media and technology, the local campaign has made a comeback. Inside the Local Campaign pulls back the curtain on the inner workings of constituency-level campaigning during a Canadian federal election.