In this long-awaited book, Richard Johnston combines an arsenal of recently developed analytic tools with a deep understanding of history to makes sense of the Canadian party system.

An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy.

How did Canada’s Liberal Party become one of the most successful parties in the democratic world? Will it be able to reinvent itself for the twenty-first century?

Bridging a gap that has been too wide for too long, leading political scientists examine parties as organizations that exist within political systems.

Focused on the NDP’s stunning 2011 breakthrough as Canada’s Official Opposition, this volume traces the party’s history from its emergence in the 1960s through moments of modernization and ideological refinement to its current presence in Canada.

This book examines how political scientists apply diverse comparative strategies to better understand Canadian political life.

The first comprehensive account in decades of major party system change in Canada.

A comprehensive review of the first four decades of the Canadian Election Studies, showing how this series of surveys is important in the study not only of Canadian politics but also of comparative electoral behavior.

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.