Thierry Giasson

Showing 1-6 of 6 items.

Political Marketing in Canada

UBC Press

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

  • Copyright year: 2012
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Political Communication in Canada

Meet the Press and Tweet the Rest

UBC Press

This timely volume explores how Canadian political institutions, the media, and citizens are adapting to a fast-evolving media environment and the effects this is having on Canadian democracy.

  • Copyright year: 2014
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Permanent Campaigning in Canada

UBC Press

This book provides a provocative look at the growth of non-stop election campaigning in Canada and its implications for Canadian democracy and how we are governed.

  • Copyright year: 2017
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Political Elites in Canada

Power and Influence in Instantaneous Times

UBC Press

A timely work that examines how Canadian political elites are adapting to changes in digital media technology.

  • Copyright year: 2018
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Inside the Local Campaign

Constituency Elections in Canada

UBC Press

With modern media and technology, the local campaign has made a comeback. Inside the Local Campaign pulls back the curtain on the inner workings of constituency-level campaigning during a Canadian federal election.

  • Copyright year: 2022
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Inside the Campaign

Managing Elections in Canada

UBC Press

An illuminating profile of the work carried out behind the scenes during a Canadian election campaign.

  • Copyright year: 2020
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