Sonia Robles

Mexican Waves takes us to a time before the border’s militarization, when radio entrepreneurs, listeners, and artists viewed the boundary between the United States and Mexico the same way that radio waves did—as fluid and nonexistent. Author Sonia Robles explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market and demonstrates Mexico’s role in shaping the borderlands.

Mexican Waves takes us to a time before the border’s militarization, when radio entrepreneurs, listeners, and artists viewed the boundary between the United States and Mexico the same way that radio waves did—as fluid and nonexistent. Author Sonia Robles explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market and demonstrates Mexico’s role in shaping the borderlands.