Micro Media Industries
184 pages, 6 x 9
1 b-w illustration
Paperback
Release Date:13 Aug 2021
ISBN:9781978823341
Hardcover
Release Date:13 Aug 2021
ISBN:9781978823358
GO TO CART

Micro Media Industries

Hmong American Media Innovation in the Diaspora

Rutgers University Press
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
 
Micro Media Industries accomplishes the difficult task of describing the media worlds of Hmong Americans with depth and complexity while also analyzing the broader phenomenon of micro media production to give us a new way of understanding the importance of self-representation and the structuring role of media in creating social ties. LeiLani Nishime, author of Undercover Asian: Multiracial Asian Americans in Visual Culture
A brilliant and moving account of what the vibrant Hmong American mediascape tells us about promises and perils of minority media production and circulation in an era of platform capitalism. Aswin Punathambekar, University of Virginia
LORI KIDO LOPEZ is an associate professor of media and cultural studies in the Communication Arts Department at the University of Wisconsin-Madison. She is the author of Asian American Media Activism: Fighting for Cultural Citizenship, the editor of Race and Media: Critical Approaches, and the coeditor of The Routledge Companion to Asian American Media.
Find what you’re looking for...
My alt text
And take 20% off distributed books using code SPRING21 at checkout. Expires June 30, 2021.
Stay Informed

Receive the latest UBC Press news, including events, catalogues, and announcements.


Read past newsletters
Current Catalogue
Fall 2021 catalogue cover with a gradient background
Publishers Represented
UBC Press is the Canadian agent for several international publishers. Visit our Publishers Represented page to learn more.