Justin Wyatt
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High Concept
Movies and Marketing in Hollywood
By Justin Wyatt
University of Texas Press
This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s.
- Copyright year: 1994
Creating the Viewer
Market Research and the Evolving Media Ecosystem
By Justin Wyatt
University of Texas Press
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
- Copyright year: 2024
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