Steve Adubato

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

In this collection of compelling and practical essays, Emmy Award–winning broadcaster, newspaper columnist, and motivational speaker Steve Adubato shares concrete tips and tools that will help you connect more effectively at work, at home, under pressure, in leadership roles, and in high-tech environments. From avoiding unnecessary arguments with your spouse to coaching a valuable, yet difficult employee, Adubato’s essays delve into the key factors that motivate people to act and respond the way that they do.
You will find answers to some of the most common questions about public speaking as well as advice on overcoming its anxieties.

In this practical guide, Emmy Award-winning public broadcasting anchor Steve Adubato teaches readers to be self-aware, empathetic, and more effective leaders at work and at home. With Lessons in Leadership, readers can learn to lead others through difficult economic times, to mentor rising leaders, to provide straight talk to underperforming employees, and even how to lead a company through a significant change.